Chain
Baan Somtum wanted to transform their physical card-based CRM into a digital system. However, their previous vendor had limited technical capabilities and lacked deep understanding of the food business. As a second-generation founder, Baan Somtum's executive sought to build a modern loyalty program that could scale with their ambitions.
An Engaging loyalty program designed for families
Compelling tiered rewards system that make their best customers feel special
Personalized campaigns and rewards that keep customers engaged and drive sales
Rich customer insights that unlock revenue potential
RFM Dashboard to identify best customers and highest revenue opportunities
Customer feedback system that drives operational efficiency
Impact
Grew membership from from 300 physical card to 90,000+ members in Hato Customers
Launched campaigns that increased revenue by 20% during slow months
Built a reliable, valuable customer database for long-term growth