Chain
Shinkanzen struggled with an unreliable CRM system that created poor customer experiences and cumbersome staff workflows. As they aimed to grow their brand, this became a major roadblock due to their lack of customer understanding.
A reliable CRM system integrated with their current POS
Customers can view their privileges seamlessly
Customers can update their membership details—like phone numbers and names—without staff assistance
Transaction data syncs with their POS in real-time, ensuring accuracy
Rich customer insights that unlock revenue potential
RFM Dashboard identifies best customers and highest revenue opportunities
Campaign performance monitoring shows what works and what doesn't
Impact
92% Membership engagement rate: Shinkanzen finally built a membership program that customers truly enjoy!*
10 million baht in revenue within a month—driven by personalized campaigns like new store openings and new member promotions
Successfully expanded to Katsu Midori, where Hato Customer integrates with their Japanese POS