Case Studies
Case Studies
Bar B Q Plaza
Bar B Q Plaza
Despite being a highly successful restaurant, Bar B Q Plaza faced significant customer experience issues in 2022. Customers complained about three main problems: difficulty getting staff attention to order food, long payment wait times, and inaccurate promotion calculations due to complex offers.
Despite being a highly successful restaurant, Bar B Q Plaza faced significant customer experience issues in 2022. Customers complained about three main problems: difficulty getting staff attention to order food, long payment wait times, and inaccurate promotion calculations due to complex offers.
Hato OS
Hato Customers
Hato Delivery
Meehao
Meehao
Mheehow is a newly opened Mala Hot Pot restaurant in Nakhon Pathom. As an owner-run SME offering buffet-style dining, they wanted to ensure smooth operations with minimal mistakes.
Mheehow is a newly opened Mala Hot Pot restaurant in Nakhon Pathom. As an owner-run SME offering buffet-style dining, they wanted to ensure smooth operations with minimal mistakes.
Hato OS
Passion Food
Passion Food
Passion Food is a cloud kitchen run by a single founder who manages everything alone. They were paying hefty gross profit margins to aggregators, but building their own delivery app and rider fleet was too complex and time-consuming.
Passion Food is a cloud kitchen run by a single founder who manages everything alone. They were paying hefty gross profit margins to aggregators, but building their own delivery app and rider fleet was too complex and time-consuming.
Hato Customers
Hato Delivery
MAGURO
MAGURO
Before their IPO, Maguro joined Hato Hub with a clear vision: build a premium Japanese restaurant brand in Thailand by delivering exceptional customer experiences and gathering insights to fuel their expansion.
Before their IPO, Maguro joined Hato Hub with a clear vision: build a premium Japanese restaurant brand in Thailand by delivering exceptional customer experiences and gathering insights to fuel their expansion.
Hato Delivery
Baan Somtum
Baan Somtum
Baan Somtum wanted to transform their physical card-based CRM into a digital system. However, their previous vendor had limited technical capabilities and lacked deep understanding of the food business. As a second-generation founder, Baan Somtum's executive sought to build a modern loyalty program that could scale with their ambitions.
Baan Somtum wanted to transform their physical card-based CRM into a digital system. However, their previous vendor had limited technical capabilities and lacked deep understanding of the food business. As a second-generation founder, Baan Somtum's executive sought to build a modern loyalty program that could scale with their ambitions.
Hato Customers
Shinkanzen
Shinkanzen
Shinkanzen struggled with an unreliable CRM system that created poor customer experiences and cumbersome staff workflows. As they aimed to grow their brand, this became a major roadblock due to their lack of customer understanding.
Shinkanzen struggled with an unreliable CRM system that created poor customer experiences and cumbersome staff workflows. As they aimed to grow their brand, this became a major roadblock due to their lack of customer understanding.
Hato Customers
Trusted by leading brands
Trusted by leading brands
Customer Feedback
Customer Feedback
“
Hato Hub has built trust by increasing the efficiency of front-of-house staff by 70-80%, streamlining check-in processes to create a clearly positive customer experience. Customers appreciate the service they receive from our staff, who often express that "service with heart," encouraging repeat visits. This October, all branches nationwide will be equipped with our Order to Pay system. See you again at Hato Hub, the upgraded Bar B Q Plaza, embracing the digital age.
What impressed us most is that Hato Hub is not just a service provider, but a partner who understands the complex needs of businesses, is willing to listen, and develop solutions that truly address customer experience.
Siripa Lapanawin
Chief Business Development Officer at Bar B Q Plaza
“
Passion Food is a delivery business without a physical storefront. Previously, they paid approximately 1 million baht per month in GP (Gross Profit) fees on the platform. In addition to the high costs, they also had to manage orders themselves. They then switched to Hato Hub, which helped reduce GP fees and streamlined their back-end system, making it easier to use.
The result is clear: increased customer insight. We previously thought our core customers were in the 30-35 age range, but data from Hato Hub shows that it's actually much broader, extending to 30-45 years old. This allows us to design more targeted promotions.
Customers who used to order only a few boxes now order 10-20 boxes regularly, proving that Hato Hub is not just a management system, but a real business-driving tool.
Suwipa Jarutikorn
Owner of Passion Food
“
Previously, our restaurant, SEEFAH, used physical cards for its membership program, which meant we couldn't collect any in-depth customer data. Discovering Hato's membership system was a significant change.
What I really like is how data from Hato CRM helps SEEFAH accurately analyze customer segments based on their preferences. For example, groups who like chicken rice with fried egg, or younger generations who prefer new types of rice dishes. This information is invaluable in designing promotions that appeal to each customer group. The membership system, integrated with LINE OA, allows SEEFAH to send personalized coupons tailored to the needs of each customer segment, encouraging them to return more often.
Paravee Promseethong
Group Marketing Manager at SEEFAH
“
The RFM Dashboard is very useful for understanding the customer segments at the restaurant, especially the regular Champions who frequent the place. This allows me to create marketing campaigns that are directly targeted to that audience. A particularly useful feature is the Customer Feedback feature, which provides me with both satisfaction scores and feedback from customers about the restaurant's service, helping me address issues effectively.
Susima Thanasombatpaisarn
Owner of ท่าดินแดงโภชนา
“
Hato Hub's key strength is its seamless integration of CRM and POS systems, allowing us to accurately track and analyze customer data. For example, during Baan Som Tum's Mother's Day campaign, they created coupons for customers to redeem before dining in, and the response was overwhelming, with all coupons gone within 5 minutes. The system handles high traffic well and is easy to use.
Vigrom Dangsombun
Senior Marketing at Baan Somtum and Horme Cafe
“
Hato Hub has built trust by increasing the efficiency of front-of-house staff by 70-80%, streamlining check-in processes to create a clearly positive customer experience. Customers appreciate the service they receive from our staff, who often express that "service with heart," encouraging repeat visits. This October, all branches nationwide will be equipped with our Order to Pay system. See you again at Hato Hub, the upgraded Bar B Q Plaza, embracing the digital age.
What impressed us most is that Hato Hub is not just a service provider, but a partner who understands the complex needs of businesses, is willing to listen, and develop solutions that truly address customer experience.
Siripa Lapanawin
Chief Business Development Officer at Bar B Q Plaza
“
Passion Food is a delivery business without a physical storefront. Previously, they paid approximately 1 million baht per month in GP (Gross Profit) fees on the platform. In addition to the high costs, they also had to manage orders themselves. They then switched to Hato Hub, which helped reduce GP fees and streamlined their back-end system, making it easier to use.
The result is clear: increased customer insight. We previously thought our core customers were in the 30-35 age range, but data from Hato Hub shows that it's actually much broader, extending to 30-45 years old. This allows us to design more targeted promotions.
Customers who used to order only a few boxes now order 10-20 boxes regularly, proving that Hato Hub is not just a management system, but a real business-driving tool.
Suwipa Jarutikorn
Owner of Passion Food
“
Previously, our restaurant, SEEFAH, used physical cards for its membership program, which meant we couldn't collect any in-depth customer data. Discovering Hato's membership system was a significant change.
What I really like is how data from Hato CRM helps SEEFAH accurately analyze customer segments based on their preferences. For example, groups who like chicken rice with fried egg, or younger generations who prefer new types of rice dishes. This information is invaluable in designing promotions that appeal to each customer group. The membership system, integrated with LINE OA, allows SEEFAH to send personalized coupons tailored to the needs of each customer segment, encouraging them to return more often.
Paravee Promseethong
Group Marketing Manager at SEEFAH
“
The RFM Dashboard is very useful for understanding the customer segments at the restaurant, especially the regular Champions who frequent the place. This allows me to create marketing campaigns that are directly targeted to that audience. A particularly useful feature is the Customer Feedback feature, which provides me with both satisfaction scores and feedback from customers about the restaurant's service, helping me address issues effectively.
Susima Thanasombatpaisarn
Owner of ท่าดินแดงโภชนา
“
Hato Hub's key strength is its seamless integration of CRM and POS systems, allowing us to accurately track and analyze customer data. For example, during Baan Som Tum's Mother's Day campaign, they created coupons for customers to redeem before dining in, and the response was overwhelming, with all coupons gone within 5 minutes. The system handles high traffic well and is easy to use.
Vigrom Dangsombun
Senior Marketing at Baan Somtum and Horme Cafe